Thought Leadership

Search Engine Internationalization Roudtable

Many in the international search community have proposed a roundtable for several years to discuss challenges with internationalized content and websites. The challenges are more than indexing and ranking in local market SERPs; they include understanding language and target markets by search engines and managing datasets globally vs. locally, IP … Read More

Alternatives to Hreflang Attribute

In a LinkedIn post, Gary Illyes indicated SEOs are frustrated with hreflang and is seeking suggestions for alternative methods.  Gary has been asking for this for several years, and most of the solutions presented at various conferences and sidebar conversations don’t seem viable.  This latest call for ideas has prompted … Read More