Google Updates

When a Simple Change Sparks Complex Assumptions: The Danger of Misreading Google’s Signals

September 16, 2026April 17, 2025 by Bill Hunt

Google’s recent decision to consolidate search experiences under Google.com, rather than country-specific ccTLDs, was framed as a usability update, not an algorithmic or SEO policy change. Yet the international SEO community quickly lit up with speculation about hreflang and ccTLD strategy implications. Let’s be clear: Google made no reference to… Read more: When a Simple Change Sparks Complex Assumptions: The Danger of Misreading Google’s Signals

When Context Gets Lost: The Risk of Misreading Google’s Advice

April 23, 2026April 14, 2025 by Bill Hunt

How a Single Comment About hreflang and Redirects nearly led to catastrophic consequences during a Global Site Migration Early Monday morning, I saw an email update from Barry Schwartz from Search Engine Roundtable documenting Search Marketer’s question to Google’s John Mueller on Mastodon about the “need for hreflang tags needing… Read more: When Context Gets Lost: The Risk of Misreading Google’s Advice

Bill Scully and Bill Hunt at the Google Search Central Live Meetup NYC 2025, where Google’s search team shared updates on AI, debunked SEO myths, and answered audience questions.

Google Search Central Meetup NYC 2025

September 16, 2026April 3, 2025 by Bill Hunt

On Thursday, March 20, 2025, Bill Scully and I attended the Google Search Central Live Meetup in NYC. We heard from the search relations, partners, and search team members that they would give information on recent AI developments, some mythbusting, and spend time answering attendees’ questions. AI Answers and Impact… Read more: Google Search Central Meetup NYC 2025

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