Our Latest SEO & Marketing Articles

Search Engine Internationalization Roudtable

Many in the international search community have proposed a roundtable for several years to discuss challenges with internationalized content and websites. The challenges are more than indexing and ranking in local market SERPs; they include understanding language and target markets by search engines and managing datasets globally vs. locally, IP … Read More

Alternatives to Hreflang Attribute

In a LinkedIn post, Gary Illyes indicated SEOs are frustrated with hreflang and is seeking suggestions for alternative methods.  Gary has been asking for this for several years, and most of the solutions presented at various conferences and sidebar conversations don’t seem viable.  This latest call for ideas has prompted … Read More

HREFLang Sitemap FAQs

Get the answers to your hreflang sitemaps. This page is dedicated to unraveling common questions and providing expert insights into effective Hreflang sitemap implementation, ensuring your international websites are accurately indexed and served to the right audience. Whether you’re a beginner seeking clarity on the basics or a seasoned professional … Read More

HREFLang Page Tag Q&As

What is an HREFLang tag? HREFLang Tags allow a site owner to specify the language and geographical targeting of a webpage and any alternate versions of the same webpage at the page level. It helps search engines serve the correct language or regional URL in search results. Why are HREFLang … Read More

Multilingual Website Usability to Increase Sales

As companies expand into new regions, overcoming the language barrier and understanding how to optimize multilingual website usability beyond the corporate default language should become a strategic imperative for increased sales and success in the global marketplace. Cultural and Linguistic Sensitivity Cultural and linguistic sensitivity is a crucial aspect in … Read More

How to Use HREFLang X-Default Effectively

The hreflang X-default option creates a lot of confusion on how and when to use it. This guide will explain its purpose and provide several scenarios for using it effectively. When used as developed, it can effectively reduce cross-market cannibalization. What is the X-Default HREFLang Element? Multinationals asked for this … Read More

5 Misconceptions about HREFLang

Don’t Belive Everything You Read In the ever-evolving world of SEO, understanding the intricacies of Hreflang tags is crucial for international websites. However, several misconceptions surrounding Hreflang can lead to confusion and misimplementation. Let’s debunk some of the most common myths. Not sure if you need to fix your rankings … Read More