Bill Hunt

Insights from Google’s Search off the Record Podcast – Internationalization and Hreflang

September 16, 2026August 5, 2024 by Bill Hunt

On July 25th, Google posted a new Search Off the Record Podcast with Lizzi, Martin, and Gary focused on internationalization and hreflang. This is a must-listen-to episode if you have a multilingual website or are involved in international SEO because it offers some interesting insights into how Google processes local… Read more: Insights from Google’s Search off the Record Podcast – Internationalization and Hreflang

Search Engine Internationalization Roundtable

September 16, 2026May 15, 2024 by Bill Hunt

Many in the international search community have proposed a roundtable for several years to discuss challenges with internationalized content and websites. The challenges are more than indexing and ranking in local market SERPs; they include understanding language and target markets by search engines and managing datasets globally vs. locally, IP… Read more: Search Engine Internationalization Roundtable

Alternatives to Hreflang Attribute

September 16, 2026May 15, 2024 by Bill Hunt

In a LinkedIn post, Gary Illyes indicated SEOs are frustrated with hreflang and is seeking suggestions for alternative methods. So I thought I would provide alternate HREFLang answers. Gary has been asking for this for several years, and most of the alternate solutions presented at various conferences and sidebar conversations… Read more: Alternatives to Hreflang Attribute

How to Use HREFLang X-Default Effectively

September 16, 2026October 27, 2023 by Bill Hunt

The hreflang X-default option creates a lot of confusion on how and when to use it. This guide will explain its purpose and provide several scenarios for using it effectively. When used as developed, it can effectively reduce cross-market cannibalization. What is the X-Default HREFLang Element? Multinationals asked for this… Read more: How to Use HREFLang X-Default Effectively

Reach out to us for a consultation.